In July 2022, NFFN published the campaign’s first report Rethink Food: The Need For Change. The report maps the legacy of the UK food system’s past, and explains why we need to change how we farm our land and feed our nations.

Between June and October 2022, 3Keel worked with NFFN to develop a second report Rethink Food: A Plan for Action. This report builds on the content of the first report to show how nature friendly farming is at the heart of a better food system. The report demonstrates how a transition to nature friendly farming can play a central role in addressing the interconnected food security, ecological and health challenges we face. 

Based on first-hand accounts from farmers, the report demonstrates that nature-friendly farming is essential to (1) ensure a resilient food supply for the UK; (2) promote diverse and healthy diets; and (3) achieve net zero and nature restoration.

NFFN will use the report as the cornerstone in their campaign to influence the development of agricultural policy in England, Northern Ireland, Scotland and Wales.

“The 3Keel team has done an excellent job crafting our messaging. 3Keel hosted workshops with our advisory panel, and spoke to members of our network to make sure that the report represents NFFN’s vision for a nature-friendly food system,” said Alena Walker, NFFN’s UK Communications Manager. “This report will be a critical component of our ongoing work to advocate for a better food system.”