CASE STUDY MARKS & SPENCER
The carbon footprint of wine
Working with M&S and their French supplier to calculate savings on special batches of carbon neutral Beaujolais Nouveau
or the last three years 3Keel has worked with M&S and their French supplier to calculate savings on a special batches of carbon neutral Beaujolais Nouveau launched each November. The use of a new PET design resulted in an 88% reduction in packaging weight. This packaging innovation, combined with a shift of transport mode from road to rail, resulted in a greenhouse gas reduction of more than 30% in 2013.
3Keel’s carbon footprint assessed every stage in the wine’s life cycle, from vineyard through processing, transport and end-of-life. In addition to the savings from rail transport and changed packaging materials (PET – Polyethylene Terephthalate), the carbon footprint also allowed a quantification of carbon offsets required to gain the full ‘carbon neutral’ title.
Working with 3Keel has been easy from start to finish. Professional, friendly and they turned our work around quickly to meet our tight deadlines.
Charlotte Jackson, Project Manager, Foods Plan A Team, M&S