CASE STUDY APETITO
Decarbonising meals delivered across the UK
3Keel has been working with the Board of apetito to implement decarbonisation plans on their journey toward meeting science-based targets.
or many decades, apetito has been preparing meals for schools, care homes, nurseries and hospitals around the UK. In 2020, apetito decided to undertake an assessment of their greenhouse gas emissions and begin the process of setting emission reduction targets.
“It is our ambition to be one of the leading food businesses in sustainability,” said Lee Sheppard, apetito’s Director of Corporate Affairs and Policy. Apetito partnered with 3Keel in the Spring of 2020 to realise this goal — by setting stretching greenhouse gas emission reduction targets and developing a roadmap for their implementation.
3Keel began this process by calculating apetito’s 2020 baseline carbon footprint. 3Keel then consulted the apetito Board to explain our climate measurement work, and the key concepts for setting emissions reduction targets. Following these discussions, the apetito Board and CEO unanimously agreed to set a net zero target and applied for validated interim targets through the Science-based Targets initiative. In August 2021, apetito announced their plans publicly to achieve net zero by 2040.
“3Keel advised and supported us all the way from understanding and committing to science-based targets, through to helping us to implement plans to decarbonise our business” said Paul Freeston, Chair & CEO, apetito UK & North America. “They have been an invaluable partner throughout this process.”
To help ensure that apetito had the right programmes in place to meet its targets, 3Keel supported the newly established decarbonisation working groups which initially focussed on a 2025 interim target. 3Keel worked with these internal groups to understand what emission reductions were possible, and to co-design strategies to reach these targets, including supplier engagement, recipe designs and factory efficiencies. Now established, these working groups will continue to operate into the future to enable apetito to meet its targets.
Apetito’s commitment to decarbonisation is visible throughout its value chain. For example, apetito has partnered with meal providers to the NHS to develop lower carbon menus for hospital patients, and will be expanding this approach across healthcare and its other divisions.
When asked about apetitio’s plans to decarbonise, CEO Paul Freeston said, “We believe passionately that this is the right way to do business and we are already making good progress on our journey.”
3Keel is proud to have supported apetito through this process, and excited to play an ongoing role in apetito’s progress towards reaching its science-based targets.
“3Keel advised and supported us all the way from understanding and committing to science-based targets, through to helping us to implement plans to decarbonise our business. They have been an invaluable partner throughout this process.”
Paul Freeston, Chair & CEO, apetito UK & North America