The majority of economic, environmental and social impacts are “locked in” to products during the design phase. Better By Design is 3Keel’s end-to-end process that introduces sustainability thinking and issues into the product design process. Our method brings together product developers and managers with their suppliers, helping them to realise efficiencies and build sustainability-led innovation platforms, putting sustainability at the heart of the product development process.
For packaging-focused assignments, we undertake portfolio-wide sustainability assessments, as well as develop packaging strategies, policies and specifications. For specialist pack formats, we also advise and provide operational support for post-consumer collection and novel approaches to materials recycling and waste management.