Naked Wines is a fast growing online B2C wine business, which has transformed the UK wine market by connecting its ‘angel’ customers to winemakers from around the world, cutting out the middlemen. Core to its approach is its close relationship to the winemakers, and mission to constantly seek out more interesting wines. Naked operates in the UK, US and Australia.
The UK arm of Naked Wines commissioned 3Keel to undertake a strategic review of the company’s approach to sustainability, including a streamlined greenhouse gas assessment covering scopes 1, 2 and 3. The aim was to establish the materiality of different issues, and identify opportunities for Naked to focus its sustainability efforts.
The project was led by 3Keel’s Simon Miller, and started with a series of interviews with key personnel from the key function of the UK business, as well as with the US and Australian senior management teams. Over the course of the project we also spoke to key logistics providers, completed a comparative review of the major wine sustainability certification standards, analysed Naked UK’s bottle weight distribution, and connected with the glass furnaces making the bottles.
Findings from the project were presented to the global leadership team, to explain the main findings for the UK business and how transferable these may be to other regions. One of the project’s recommendations – to recruit a dedicated sustainability role at Naked Wines UK – has already been adopted, and that role will accelerate action on the other recommendations.