Head of Communications
Carole is communications expert with 20+ years in strategic communications for a wide range of organisations in the commercial, charity, agency and academic sectors. Before joining 3Keel, she worked as a freelance communications consultant in the charity sector for six months, before which she was with German multi-national, Henkel, for six years as Head of Communications for the UK, Ireland and the Nordic region.
Her skillset encompasses strategic communications including reputation management; media relations; social & digital; content creation; copywriting; and crisis & issues management. Finding the best story, bringing it to life to engage the right audiences is what motivates her at work.
Carole is passionate about the need for organisations and governments to take action on the climate crisis, which is one of her key motivations for joining 3Keel, seeking to make a difference by communicating the consultancy’s work with clients.
She is an LGBTQ+ ally and an anti-racist, always looking to promote the benefits of a diverse, equitable and inclusive workplace, and being willing and able to tackle prejudice and bias.
Communicating is her first love and she’s a rational, data-driven communicator. Measurement is a key area of expertise, including setting KPIs and impact tracking.