Samra is an experienced consultant and project manager with nearly 10 years’ experience in client-facing consulting. She has worked with organisations across the public, private and third sectors, combining primary and secondary research with a variety of data-driven methodologies to help clients better understand and manage their environmental, social and economic impacts. She works across a range of 3Keel practice areas, most recently managing and delivering projects to support food retail, fashion, pharmaceutical and NGO clients to address industry and business-level challenges around circularity, climate impacts and sustainability target setting.

Prior to joining 3Keel, Samra worked in the Sustainability & Climate Change team at PwC, where she led projects tackling a myriad of sustainability issues, from research and analysis highlighting the business and wider economic risks of nature loss to the development of a transformational roadmap for food & agriculture businesses to enable healthy and sustainable diets.