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Carole Scott2025-09-12 09:36:242025-09-19 14:52:55Webinar: fisheries in sustainable food systemsCASE STUDY Conservation International
Developing a framework for insetting with Conservation International to unlock corporate climate action
With most agri-food emissions embedded in supply chains, companies need credible ways to reduce and remove them. We partnered with Conservation International to define high-integrity insetting, shaping principles that can enable investment to deliver benefits for climate, nature and people.
Closing the gap between corporate climate goals and action on the ground
With value-chain emissions comprising over 90% of agri-food companies’ carbon footprints, there is an urgent need to address carbon reduction in forest, land and agriculture (FLAG) sectors.
At the same time, there is great potential for the agri-food sector to implement nature-based solutions and activities to reduce emissions within supply chains. These activities can be referred to as ‘insetting’.
Voluntary standards and regulation, such as the Taskforce on Nature-related Financial Disclosures and the EU Corporate Sustainability Reporting Directive, are putting pressure on companies to act within their supply chains. However, there remains a critical funding gap for insetting.
A lack of clear definitions, standards and best-practice guidance has so far hindered progress, impeded collaborative action, and limited investment opportunities.
One particular challenge is that of following greenhouse-gas (GHG) accounting boundaries for ‘Within Value Chain Mitigation’. This includes the need for high levels of traceability to claim any impacts. There are also uncertainties around how to claim project outcomes – for example, between companies in shared sourcing locations, when only purchasing co-products from a crop, or when supporting landscape-level actions.
Conservation International’s vision for credible insetting
Conservation International is a global non-profit working across 30 countries on six continents to address the most critical threats to the natural world. The organisation places a strong emphasis on working collaboratively with local communities, governments, the private sector and other NGOs.
Conservation International wanted to address some of these insetting challenges and to galvanise action. They set out to provide a clear definition and principles for high-integrity ‘insetting’ to guide companies and wider stakeholders, to catalyse investment in supply chains that support global climate goals, and to deliver positive impacts for nature and people.

Through extensive stakeholder engagement, comprehensive research and convening an expert advisory group, we helped the NGO to publish a comprehensive public report with the endorsement of 25 organisations: Principles for High Integrity Insetting in the Land Sector. This case study highlights what was involved and the next steps to putting the principles into action.
Shaping a shared vision for credible insetting
Conservation International aimed to clarify and support a definition of insetting that extends beyond strict GHG accounting boundaries.
The organisation also wanted to drive action and collaboration by providing a set of best-practice principles to guide companies and wider stakeholders, enabling companies to invest in their supply chains and meet global goals on emissions reductions in FLAG sectors.
The NGO turned to 3Keel for two primary reasons:
- For help developing a call for stakeholders to support and catalyse action on high-integrity insetting
- To broaden the focus of insetting away from meeting GHG accounting rules, towards collaborative investments in FLAG-sector transformation across sourcing landscapes.
Conservation International wanted to move beyond the current focus on carbon mitigation and to consider holistic opportunities for improving livelihoods and the state of nature in sourcing landscapes as well as building resilience and reducing risk in supply chains.
“We’ve been really pleased with the quality of stakeholder engagement and multi-stakeholder collaboration from the 3Keel team throughout this project.”
Our approach
We focused first on proposing a clear definition of insetting. We also wanted to develop a set of principles that would enable an environment in which companies can readily invest in actions within and closely connected to their supply chains.
This would allow companies to deliver positive impacts for nature and people within sourcing landscapes, improve supply-chain resilience and cope with regulatory challenges, and scale the impact of their interventions through collective action.
“We turned to 3Keel because of their experience supporting organisations to reduce their GHG emissions from agricultural supply chains, and implementing on-the-ground GHG programmes in sourcing landscapes,” said Elijah Innes-Wimsatt, Corporate Climate Solutions & Insetting Director at Conservation International.
“Critically, 3Keel also has strong technical expertise in supply-chain reporting and a comprehensive understanding of key frameworks and guidance such as the Greenhouse Gas Protocol, Land Sector & Removals Guidance, and FLAG.”

Examples of challenges of attribution, traceability and proximity associated with current GHG accounting rules.
A multi-stakeholder project
As well as maintaining close contact with the core team at Conservation International, we followed a multi-stakeholder approach throughout this project.
Working with an advisory group of experts
Led by Conservation International, the Advisory Group included partners from the Environmental Defence Fund, IDH Trade, International Platform for Insetting, The Nature Conservancy, Proforest and the World Business Council for Sustainable Development.
We consulted with the group for regular feedback, through online workshops, one-to-one discussions and written channels.
Engaging with key stakeholders
An integral part of our approach was engaging with relevant stakeholders. Through regular interviews and surveys, we worked closely with a wider group of over 100 individuals from more than 40 organisations. Over 25 of these organisations have since committed to supporting the implementation of the principles we developed.
These include civil society organisations, private-sector companies, standards and guidance developers, project developers, as well as representatives of producers, indigenous peoples and local communities. Examples include Abatable, Danone, Defra, Kering, McDonalds, Nestlé, PUR, and Verra.
In September 2024, at a New York Climate Week workshop, we presented our initial findings and draft principles to the wider group, working iteratively to develop the initial principles with them over a six-month period.
Understanding existing frameworks
We combined input from the Advisory Group and wider stakeholder groups with our own research into existing standards and frameworks. This covered voluntary-disclosure frameworks, regulator-disclosure frameworks, target-setting guidance, GHG accounting guidance, carbon-credit programs and other standards.
“3Keel’s first-hand understanding of supply-chain issues and ability to communicate directly with a wide range of stakeholders, including producers and farmers, has proved crucial.”
The output: a collective framework to guide credible insetting
In line with Conservation International’s aims, Principles for High Integrity Insetting in the Land Sector presents a collective vision for how to address current challenges for companies to invest in insetting activities in their supply chains.
It proposes a new definition of insetting, six principles for high-integrity insetting, and a comprehensive set of actions for key stakeholders. It also serves as a call for action for stakeholders across the value chain to act now on this critical work.
A broader definition
The report advocates for a new, broader definition of insetting beyond current GHG accounting boundaries. This includes actions on land connected to (but not directly within) value chains, and which offer clear value-chain benefits. This definition also encompasses activities that deliver outcomes beyond carbon, which promote positive outcomes for nature and people.

Activities in scope under the definition of insetting used in Conservation International’s report.
Actionable principles
The six principles can help organisations to focus on driving positive impacts for climate, nature and people through corporate climate action in their supply chains. They are:
- Prioritise climate impact
- Collaborate in supply sheds and landscapes
- Deliver shared value for people
- Deliver positive outcomes for nature
- Credible claims
- Efficient monitoring, reporting and verification
These principles support the need to:
- Advocate for more clearly defined boundaries for ‘near’ value chain activities, in line with the proposed definition of insetting
- Define best practice for high-integrity insetting within these broader boundaries
The principles also aim to provide guidance for good-practice activities across two timeframes. The first of these is here and now, by providing companies with a starting point for action despite uncertainty. The second is in the near future (2030). By providing a vision of what good looks like, they offer direction to a wider group of stakeholders, and encourage them to work together in bringing the principles to life.
Recommended actions
We created a detailed set of actions to encourage collaboration and an enabling environment for three main stakeholder groups:
- Companies and project developers
- Civil society
- Standard setters and guidance developers
Looking ahead
The findings, principles and recommendations of this project have been shaped through extensive stakeholder engagement with a wide group of experts and practitioners across a range of relevant fields.
Thanks to this approach, we not only have an ongoing working group to implement the principles, but also a clear call for action to promote and push forward this agenda. More than 25 organisations have committed to working collaboratively to support the implementation of the principles.
“We’ve been really pleased with the quality of stakeholder engagement and multi-stakeholder collaboration from the 3Keel team throughout this project. Their first-hand understanding of supply-chain issues and ability to communicate directly with a wide range of stakeholders – including producers and farmers – has proved crucial,” Innes-Wimsatt continued.
“From the beginning, the intention of this project was always to reflect a consensus across a wide range of organisations and lay the groundwork for ongoing collaboration towards a common vision. 3Keel’s diverse experience, technical expertise and collaborative approach has been invaluable in helping us to achieve our goal.”
Get in touch
If you’d like to find out more about 3Keel’s work in this area, please contact Emily Scott by calling the office on +44 1865 236500 or by using the form below.





