Webinar: The role of business in addressing deforestation
When: 3 December 2025, 13:00 GMT
Online: Register here
The role of business in addressing deforestation is designed to help you navigate what needs to happen next to tackle deforestation in global commodity supply chains. Join Will Schreiber, Director, and Anna Kitulagoda, Special Advisor, for this new webinar.
Context
3Keel has recently published a white paper, The role of business in halting deforestation, which reviews twenty years of initiatives by global companies in palm oil, soy, and cocoa supply chains. The authors found that business leadership has achieved significant progress, such as improving transparency, certification, and monitoring. They also identified that voluntary efforts alone have not been enough to stop forest loss.
With the annual intensity of forest losses continuing to increase, our experts evaluated the remaining impact potential of the tools available to halt deforestation. While some tools have reached the limit of what they are able to deliver, others – such as payment for ecosystem services and regulation – show a high degree of efficacy and great potential for further impact.
What the webinar covers
With 2025 marking a milestone year, this webinar will provide a summary overview of our new report to provide a clearer role for businesses in eliminating global deforestation.
Over the past decade, 3Keel has assessed and monitored the policies and actions of more than 1,000 companies involved in the trade and production of consumer products containing deforestation-risk commodities. We have facilitated pre-competitive collaborations, supported voluntary initiatives, and worked with civil society and governments to shape effective policy and expectations.
Our webinar presenters
Will Schreiber
Will joined 3Keel as a Director in 2014, joining the three Founder Directors. He has a unique background merging core business and environmental science disciplines throughout his professional and academic life. He has advised business, governments and the third sector on sustainability issues for nearly 20 years and has worked as the key advisor for some of the world’s biggest businesses and financial institutions on building low impact, resilient supply chains and portfolios.
Will is recognised as a pragmatic advisor and communicator with deep subject matter expertise in environmental, commercial and strategic opportunities and challenges impacting food sector businesses. He is a specialist in sustainable commodities, large scale product impact analysis, metric development, and the strategic implementation of programmes.
Throughout his career he has delivered analysis, insights and evidence-based solutions to a wide range of sectors, from beverage products to electronics. Some public facing examples of his work include: facilitating the Palm Oil Transparency Coalition; representing the Retail Soy Group; assessing deforestation risk and progress in multi-national company supply chains; and being one of the main authors of WRAP’s widely acclaimed Food Futures report.
Anna Kitulagoda
Anna Kitulagoda is a Special Advisor in the Commodity Supply Chains team, spanning policy, strategy and stakeholder engagement. Anna’s approach to working with clients is grounded in experience of working on forests and forest-risk commodities from both producer-country and consumer-country perspectives. She engages with corporate clients on setting and implementing sustainable sourcing strategies for forest-risk commodities, as well as understanding how this aligns with emerging regulatory requirements including EUDR.
Anna has over 15 years’ experience working on international conservation and sustainable development initiatives. Prior to joining 3Keel she worked in the non-profit sector, with several years at WWF UK leading their work on nature-based solutions and forests. Anna has previously worked in the private, public and non-profit sectors, and is particularly interested in supporting initiatives that engage across stakeholder groups and bring diverse perspectives to drive real impact.
Ruth Jenkins (facilitator)
Ruth is a Senior Consultant in the Sustainable Commodities team at 3Keel, supporting clients to improve supply chain transparency and reduce the environmental impacts of forest-risk commodities. Ruth’s expertise lies in strategy, project management, stakeholder engagement, and communications. Since joining 3Keel, she has applied these skills to working with major FMCG brands in supply chain mapping, preparation for EUDR due diligence and forest policy creation.
