George Hayes

LENs UK Senior Manager

George is the UK Senior Manager for Landscape Enterprise Networks (LENs). He oversees the delivery of LENs in established regions and leads expansion into new parts of the UK, while designing the systems that underpin the programme.

Since facilitating the first trade in the East of England, George has helped the network scale across Yorkshire and into emerging regions in Scotland and Wales. His work spans the entire supply chain – from engaging with farmers and traders as they transition to regenerative agriculture, to building relationships with funding partners in the agri-food, utilities and finance sectors, strengthening business resilience and delivering measurable environmental benefits. He also keeps a close watch on trends in UK agriculture and on evolving monitoring, reporting and verification (MRV) standards and frameworks.

Prior to LENs, George was a Senior Consultant at 3Keel, working with FMCG, retail and other corporate clients on carbon footprinting, target-setting, climate-risk assessment and disclosure, finding that many landscape challenges converged on the LENs model. He holds an MPhil in Environmental Policy and a BA in Geography from the University of Cambridge.