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Carole Scott
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Carole Scott2025-09-19 13:37:312025-11-04 12:28:27Webinar: taking action on natureCASE STUDY THE WINE SOCIETY
The Wine Society uncorks new carbon reduction strategy
We worked with The Wine Society to create a targeted carbon reduction roadmap for the business’s carbon targets.
The Wine Society is the world’s oldest member-owned wine merchant, operating since 1874. The Society has over 180,000 members, and sells over 1,400 varieties of wine from across the globe.
Grape growers are already feeling the impacts of climate change. Growing in temperate and arid climates, many are finding that heat and drought are impacting their yields. This makes tackling climate change an even more pertinent task for The Society.
3Keel supported The Society to tackle its carbon emissions. In order to understand the carbon impact, we worked closely with The Society to calculate an accurate base year footprint across all three scopes. The base year footprint allowed us to find emission hotspots, and in turn to create a practical carbon reduction roadmap for each part of the business.
Creating the carbon reduction roadmap involved interviews with teams at The Wine Society to understand the ins and outs of their business, and carbon modelling to understand the impacts of different actions. We also spoke to a number of The Society’s suppliers to understand what might be the biggest challenges for carbon reduction in the supply chain.
Gathering these insights allowed us to develop a detailed carbon reduction roadmap, including targets and time-bound actions to achieve these goals. In line with The Society’s ambition to push the sector to be more sustainable, The Wine Society published the roadmap online.
This carbon reduction strategy is just the start of an ambitious sustainability plan for The Society. The business is taking action to improve sustainability across the board, from reducing its carbon emissions and improving packaging, to working with suppliers to support their vineyards and to understand the benefits of regenerative viticulture.
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